"Strategic Marketing Coach Terms of Confidentiality."

At Strategic Marketing Coach, LLC (“Strategic Marketing Coach”), we respect the confidentiality of our clients and are committed to keeping your personal information accurate, confidential, secure and private. We have adopted the following Confidentiality Policy to ensure that Strategic Marketing Coach continues to meet its commitment to your privacy.

The following sections, read as a whole, comprise the Strategic Marketing Coach Confidentiality Policy:

Introduction
Strategic Marketing Coach provides a variety of consulting and coaching services primarily to the hospitality, travel, and tourism industry.

In the course of providing these services, Strategic Marketing Coach may collect, with their consent, certain personal and business information about clients.

“Personal Information” means information about an identifiable client. This may include the individual client's name, address, phone number, fax number, email address and current or historic business situation/performance information.

This Confidentiality Policy describes the ten principles that Strategic Marketing Coach follows to ensure that we protect our clients’ personal information when we collect, use or disclose it in the course of carrying on commercial activities. All of our employees who have access to personal information must adhere to the Strategic Marketing Coach Confidentiality Policy and related procedures.

Ten Principles of Confidentiality
The following ten principles govern our actions as they relate to the use of our clients’ personal information:

Principle 1 – Accountability
Strategic Marketing Coach is accountable for all personal or business information in its possession or custody, including information disclosed to third parties for purposes of providing related services requested by our clients or employees.

Principle 2 – Identifying Purposes
Strategic Marketing Coach will inform you of the purposes for which it is collecting any personal information, before or at the time the information is collected.

Principle 3 – Consent
A client’s consent can be express, implied, or given through a Strategic Marketing Coach representative.

Principle 4 – Limiting Collection
The information collected from the client will be limited to those details necessary for the purposes it has identified to the client. Information will be collected by fair and lawful means.

Principle 5 – Limiting Use, Disclosure and Retention
Personal information will only be used or disclosed for the purpose for which it was collected unless the client has otherwise consented, or when it is required or permitted by law.

Principle 6 – Accuracy
Strategic Marketing Coach will keep personal information as accurate, complete and current as necessary to fulfill the identified purposes for which it was collected. Clients may have this information amended where it is found to be inaccurate or incomplete.

Principle 7 – Safeguarding Personal Information
Personal information is safeguarded using measures appropriate to the sensitivity of the information.

Principle 8 – Openness
Clients have access to their information when requested. Clients can view their profile information online, on the Strategic Marketing Coach website, and can amend it as they choose.

Principle 9 – Client Access
Upon written request, a client will be informed of the existence, use and disclosure of their personal information, and will be given access to it. Strategic Marketing Coach will respond to such requests as efficiently as possible.

Principle 10 – Addressing Client Complaints and Suggestions
Strategic Marketing Coach will investigate and respond to client complaints and questions, in a timely manner.