“We Bring Out The Best In Your Property,
              Your People, And Your Profitability.”

LET OUR STRATEGIC MARKETING COACH HELP YOU SUCCEED

• Are you overlooking key, potentially highly profitable, opportunities?
• Are you doing well but want to take that next step to optimize performance? 
• Are you or your senior team so stretched that your focus is diverted, and effectiveness weakened?
• Are you faced with implementing a significant project and not sure you have the time or proper manpower to get it done right? 
• Do you sometimes wish you or your key sales executive could get up-to-the–minute professional marketing advice on how to stay competitive or where best to allocate your resources? 

As your independent advisor, we offer professional, executive-level counsel in these and other areas which are critical to your success.

CORE VALUE SERVICES

Our Core Value Services provide a professional, unbiased view of your business. With a focused, “fresh set of eyes” we come alongside you to quickly, clearly, and concisely define new market opportunities  We’ll challenge legacy plans and, together, validate them, or re-work them to maximize your effectiveness.

• Niche Market Probe - Identify and develop a plan to penetrate specialty market opportunities.
  
  
• Personal  Marketing Coach - Serve as your  “on call,” objective resource on marketing issues.
  
  
• Marketing Plan Challenge - Perform an in-depth validity test of your existing plan elements and core assumptions.
  
  
• Affinity Leveraging - Define ways to take full advantage of your franchise or brand relationship.
  
  

MARKETING ANALYST SERVICES

As your Marketing Analyst, we will guide you through a “tune-up” of the processes you employ daily, helping you to stay profitable.

• Measurement tools – Are yours “calibrated” properly to give you accurate intelligence for effective decision making?
• Value Delivery – Do you need a competitiveness reality check?
• Your Guest History and and their "Real" Experience – Who is your customer, and are they getting what you think they are?
• Team Evaluation – Do you have the A-Player talent you need?
• ROI Analysis – Is it the best use of your resources at this time?
• Crisis Impact Hedge Analysis – Can you respond immediately to external factors?
• Capital Improvement Requirement Evaluation – Which changes are most critical, and will they meet guest expectations?
  
  

BROAD SPECTRUM SERVICES

In addition, we offer a broad spectrum of services that can be customized to meet your specific needs and timetable.   Some examples of the initiatives we can deploy together to achieve your business objectives include:

• Mission-critical marketing project implementation
• Strategic marketing plan creation
• Market segment representation
• Interim sales & marketing staffing
• Group referral opportunity study
• Geographic market penetration analysis
• In-depth competitive analysis
• Sales team effectiveness probe